Terms & Conditions

Last Updated: January 2026

Welcome to Primex Advertising. These Terms & Conditions govern your use of our website and the services we provide. By accessing our website or engaging our services, you agree to comply with and be bound by the following terms. If you do not agree with these terms, please do not use our website or services.

1. Interpretation and Definitions

In these Terms & Conditions:

• "Company" (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Primex Advertising, Hauptstraße 99, Leipzig, 04109, Germany.
• "Service" refers to the advertising, marketing, SEO, and consulting services provided by Primex Advertising.
• "You" means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
• "Client" refers to the individual or entity that purchases Services from the Company.

2. Nature of Agreement

These Terms & Conditions constitute a legally binding agreement between you and Primex Advertising. By using this website, you acknowledge that you have read, understood, and agreed to be bound by these terms. We reserve the right to modify these terms at any time. Any changes will be posted on this page with an updated revision date.

3. Services

Subject to the terms and conditions of this Agreement, the Company agrees to provide the advertising and marketing services described in the specific Scope of Work (SOW) or proposal agreed upon by both parties.

• Consultation: We provide strategic advice based on industry standards and available data, but we do not guarantee specific business outcomes, such as increased sales or profit margins.
• Third-Party Platforms: Some services rely on third-party platforms (e.g., Google, Facebook, LinkedIn). We are not responsible for downtime, policy changes, or algorithm updates made by these third parties.
• Client Cooperation: The success of our Services depends on the timely cooperation of the Client. You agree to provide necessary access, materials, and approvals within a reasonable timeframe.

4. Client Responsibilities

As a Client, you agree to the following responsibilities to ensure the effective delivery of our Services:

• Provide accurate, complete, and current information necessary for the performance of the Services.
• Ensure that all materials provided (images, text, logos) do not infringe upon the intellectual property rights of third parties.
• Obtain all necessary permissions and consents required for the use of personal data in marketing campaigns, in compliance with GDPR and other applicable privacy laws.
• Refrain from using our Services for any illegal purpose, including but not limited to the promotion of illegal goods, hate speech, or fraudulent activities.

5. Fees and Payment Terms

Payment for the Services is due according to the schedule outlined in the invoice or the specific service contract.

• Invoicing: Invoices are issued via email and are due within 14 days of the invoice date unless otherwise agreed.
• Overdue Payments: Failure to pay invoices on time may result in the suspension or termination of Services. Interest may be charged on overdue amounts at the maximum rate permitted by law.
• Third-Party Costs: The Client is responsible for all direct costs paid to third-party advertising platforms (e.g., ad spend paid directly to Google Ads). These costs are separate from our service fees.
• Refunds: Service fees are non-refundable once work has commenced or deliverables have been provided.

6. Intellectual Property Rights

• Company Materials: All proprietary materials, methodologies, software, and tools developed by Primex Advertising remain our exclusive intellectual property.
• Client Materials: You retain ownership of any content, data, or trademarks you provide to us.
• Deliverables: Upon full payment of our fees, you are granted a non-exclusive, perpetual license to use the final deliverables (strategies, ad creatives, reports) for your business purposes. You may not resell or transfer these materials to a third party without our written consent.
• Pre-existing Materials: We reserve the right to use our pre-existing knowledge, experience, and general know-how in serving other clients.

7. Confidentiality

Both parties agree to maintain the confidentiality of any non-public information disclosed during the term of this Agreement. We will not disclose your business strategies, data, or proprietary information to third parties, except as required by law or to perform the Services (e.g., sharing data with Google Ads for optimization). This obligation survives the termination of the Agreement.

8. Limitation of Liability

To the fullest extent permitted by law, Primex Advertising shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from your use of the Services.

Our total liability for any claims arising out of or relating to this Agreement or the Services shall not exceed the total amount of fees paid by you to Primex Advertising under this Agreement in the six months preceding the claim.

9. Termination

• By You: You may terminate the Service Agreement at any time by providing 30 days' written notice. You will be responsible for all fees incurred up to the effective date of termination.
• By Us: We reserve the right to terminate or suspend your access to our Services immediately, without prior notice or liability, for any reason, including if you breach these Terms.

10. Privacy and Data Protection

Your privacy is important to us. Our collection and use of personal data is governed by our Privacy Policy, which forms part of these Terms & Conditions. By using our Services, you consent to the processing of your data as described in our Privacy Policy. As the data controller for your campaign data, we ensure that all processing activities comply with the General Data Protection Regulation (GDPR).

11. Indemnification

You agree to indemnify and hold Primex Advertising and our officers, directors, agents, and employees harmless from any claim, demand, or damage, including reasonable attorneys' fees, made by any third party due to or arising out of your breach of these Terms & Conditions or your violation of any law or the rights of a third party.

12. Governing Law

These Terms & Conditions shall be governed by and construed in accordance with the laws of Germany, without regard to its conflict of law provisions. Any disputes arising under these terms shall be subject to the exclusive jurisdiction of the courts of Leipzig, Germany.

13. Contact Information

If you have any questions about these Terms & Conditions, please contact us: